by CNNGo staff
In today's worldwide tug-of-war to win the hearts and wallets of Chinese tourists, Australia is pulling well above its weight.
Tourism Australia doubled its marketing budget for Chinese travelers last year (though no specific figure was revealed) and, according to some industry experts, the agency's Shanghai office is the largest in its global network.
And there's more.
Australia is now making a big bet on China's video-sharing sites and celebrities to attract more attention.
Will the drama make Melbourne's Graffiti Lane Australia's new landmark for Chinese?
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